Post by Trade Coach on Sept 2, 2013 23:04:38 GMT 1
Earlier this year, I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.” Some readers were amazed at the wide range of skills and tasks booth staffers require, while other readers wanted to share with their naïve peers just how much staffers actually do.
That led me to think about the job of your biggest booth staffer. And I’m not talking about that body builder from sales, or the big cheese CEO. I’m talking about your trade show booth.
Trade show displays are multitasking marvels made of metal, wood, fabric and more. Just like your booth staffers, they’ve got a very long to-do list. Imagine what it takes to build one thing that has to do all 37 of these things well:
Build, enhance, reposition and maintain your brand
Support your booth staff
Generates leads
Be seen from a distance
Communicate quickly
Stop attendees
Help attract qualified attendees
Promote your benefits
Announce your product markets
Break your company into new markets
Tell your story
Host a presentation
Provide meeting space
Display your products
Introduce your new products
Recruit new employees
Advances the buying cycle
Host a press conference
Make a statement
Reinforce a themed message
Answers questions
Store your staffer’s stuff, plus promotions, supplies and electronic gear
Facilitate dialog
Scare your competitors
Reinforce business partnerships
Welcome customers
Change booth sizes
Change messages to fit different markets
Instill pride in your team
Impress investors
Minimize operating costs
Pass show regulations
Pack down efficiently
Set up as easily as possible
Travel without getting damaged
Last for years
More than pay for itself
Your trade show booth must be a marketing powerhouse, a great host, a workplace, and a versatile team player. May you find the right booth for you.
What other important tasks do you feel your trade show booth must achieve? Let us know in the comments box below.
Source: www.tsnn.com/news-blogs/37-things-trade-show-booth-does
That led me to think about the job of your biggest booth staffer. And I’m not talking about that body builder from sales, or the big cheese CEO. I’m talking about your trade show booth.
Trade show displays are multitasking marvels made of metal, wood, fabric and more. Just like your booth staffers, they’ve got a very long to-do list. Imagine what it takes to build one thing that has to do all 37 of these things well:
Build, enhance, reposition and maintain your brand
Support your booth staff
Generates leads
Be seen from a distance
Communicate quickly
Stop attendees
Help attract qualified attendees
Promote your benefits
Announce your product markets
Break your company into new markets
Tell your story
Host a presentation
Provide meeting space
Display your products
Introduce your new products
Recruit new employees
Advances the buying cycle
Host a press conference
Make a statement
Reinforce a themed message
Answers questions
Store your staffer’s stuff, plus promotions, supplies and electronic gear
Facilitate dialog
Scare your competitors
Reinforce business partnerships
Welcome customers
Change booth sizes
Change messages to fit different markets
Instill pride in your team
Impress investors
Minimize operating costs
Pass show regulations
Pack down efficiently
Set up as easily as possible
Travel without getting damaged
Last for years
More than pay for itself
Your trade show booth must be a marketing powerhouse, a great host, a workplace, and a versatile team player. May you find the right booth for you.
What other important tasks do you feel your trade show booth must achieve? Let us know in the comments box below.
Source: www.tsnn.com/news-blogs/37-things-trade-show-booth-does