Post by Trade facilitator on May 10, 2022 15:16:24 GMT 1
5 Ways To Expand Your Customer Base In Order To Sustain Your Business Momentum
Customers are very important to the success of any business, therefore it is very important that you pay special attention to your customer base.
No matter how good your product is, its appeal won't matter if you don't have customers buying it. Your customer base is one of the most important aspects of your business. To keep your business profitable, you need to retain your current customers while expanding your customer base to include new ones.
When you are an importer especially at this period that things are difficult, it seems that everybody is selling the same thing; customers are hard to come by, it means that you have to pay special attention to various methods of getting customers. You must have customers so that your products will have ready buyers to buy them at all times. Customers, especially buying customers are the life blood of any business at all times.
There is no amount of investment you put into your business to get more customers that is a waste, rather it is going to be a big boost to your business when the going becomes though.
Therefore, in this article we are going to look at this very critical job of getting customers for your business in order to support your importation business. As an importer you must be sure of the customers you have for the product before importing them into the country otherwise you will have products without customers buying them from you.
In this article we are going to discover five ways you can use in broadening your customer base.
Know Your Audience Is Number 1:
When you know your audience, you can target its members through means such as Google Adwords and Facebook ads; Facebook ad includes Instagram too.
You will get the most out of your marketing budget by selling directly to the people who are most likely to buy your products. Please do not waste your money on marketing to those who have no need for or interest in the products of your company.
It is important for you to understand that the more you can learn about your market the more easily and more efficiently you will be able to market to your desired consumers.
Focus On Customer Service:
Let me tell you something today, when you see a lot of companies that are in the same industry, nothing special sets them apart; but I can tell you that one great thing that sets them apart is excellent customer service. This is something that needs to be a big focus of your business.
To achieve trust you need to create an easy and convenient return policy for your clients and follow through after order to get customer satisfaction. When you do these things you discover that your customers will sell your business for you by just using word of mouth.
Let your business representatives be available at all times, let them be friendly, thoughtful and accessible. Offer various ways for consumers to get in touch with you, customer service is greatly appreciated and always recognized.
Promote Your Business:
Look around you and tap from of every marketing advantage you have and don't neglect social media, make sure you are promoting your business on all applicable social media outlets.
You may be surprised that many consumers will head straight to your Facebook page to get other people's opinions about your company and your products before trying to do business with you. Having a page is not enough, you also need to keep the page active and engage with your customers.
Don't Ignore Existing Customers:
As much as expanding your existing customer base is important, you don't want to risk losing your current customers in the process. You see, sometimes many business owners get so preoccupied with acquiring new clients that they unintentionally neglect the ones they had before. You need to work on programs to keep your current customers loyal to your business. Always try checking in with your old or existing customers while you work to secure new ones.
Look For Partnerships With Other Businesses:
In most cases your ideal customer will already have relationships with other businesses and this offers a great opportunity.
By partnering with other companies that offer complementary services, you will reach new audience and can offer more to your existing customers.
If you put effort in trying to expand your customer base, you will reap the rewards in due course. Therefore, put all efforts you can muster because customers are the lifeblood of your business.
Our company is one of the best companies in Export and Importation businesses in Nigeria today, we train individuals and corporate organizations on how to do Export, Major and Mini Import business the right way; if you are interested, please contact the admin of this forum now.
Customers are very important to the success of any business, therefore it is very important that you pay special attention to your customer base.
No matter how good your product is, its appeal won't matter if you don't have customers buying it. Your customer base is one of the most important aspects of your business. To keep your business profitable, you need to retain your current customers while expanding your customer base to include new ones.
When you are an importer especially at this period that things are difficult, it seems that everybody is selling the same thing; customers are hard to come by, it means that you have to pay special attention to various methods of getting customers. You must have customers so that your products will have ready buyers to buy them at all times. Customers, especially buying customers are the life blood of any business at all times.
There is no amount of investment you put into your business to get more customers that is a waste, rather it is going to be a big boost to your business when the going becomes though.
Therefore, in this article we are going to look at this very critical job of getting customers for your business in order to support your importation business. As an importer you must be sure of the customers you have for the product before importing them into the country otherwise you will have products without customers buying them from you.
In this article we are going to discover five ways you can use in broadening your customer base.
Know Your Audience Is Number 1:
When you know your audience, you can target its members through means such as Google Adwords and Facebook ads; Facebook ad includes Instagram too.
You will get the most out of your marketing budget by selling directly to the people who are most likely to buy your products. Please do not waste your money on marketing to those who have no need for or interest in the products of your company.
It is important for you to understand that the more you can learn about your market the more easily and more efficiently you will be able to market to your desired consumers.
Focus On Customer Service:
Let me tell you something today, when you see a lot of companies that are in the same industry, nothing special sets them apart; but I can tell you that one great thing that sets them apart is excellent customer service. This is something that needs to be a big focus of your business.
To achieve trust you need to create an easy and convenient return policy for your clients and follow through after order to get customer satisfaction. When you do these things you discover that your customers will sell your business for you by just using word of mouth.
Let your business representatives be available at all times, let them be friendly, thoughtful and accessible. Offer various ways for consumers to get in touch with you, customer service is greatly appreciated and always recognized.
Promote Your Business:
Look around you and tap from of every marketing advantage you have and don't neglect social media, make sure you are promoting your business on all applicable social media outlets.
You may be surprised that many consumers will head straight to your Facebook page to get other people's opinions about your company and your products before trying to do business with you. Having a page is not enough, you also need to keep the page active and engage with your customers.
Don't Ignore Existing Customers:
As much as expanding your existing customer base is important, you don't want to risk losing your current customers in the process. You see, sometimes many business owners get so preoccupied with acquiring new clients that they unintentionally neglect the ones they had before. You need to work on programs to keep your current customers loyal to your business. Always try checking in with your old or existing customers while you work to secure new ones.
Look For Partnerships With Other Businesses:
In most cases your ideal customer will already have relationships with other businesses and this offers a great opportunity.
By partnering with other companies that offer complementary services, you will reach new audience and can offer more to your existing customers.
If you put effort in trying to expand your customer base, you will reap the rewards in due course. Therefore, put all efforts you can muster because customers are the lifeblood of your business.
Our company is one of the best companies in Export and Importation businesses in Nigeria today, we train individuals and corporate organizations on how to do Export, Major and Mini Import business the right way; if you are interested, please contact the admin of this forum now.
