Post by Trade facilitator on Apr 12, 2020 14:46:26 GMT 1
Exporting goods to buyers outside the shores of Nigeria requires durable and attractive packaging of your products. If your products are well packaged and all safety measures are put in place, then you wouldn’t have to worry about your products getting damaged on transit. If you have had the experience of goods being cleared from the wharf, you would note that some of them get badly damaged because they are not properly packed.
Items meant for exports are handled by different people that may likely not know the details of what you are exporting and as such may handle it roughly. If you want to give your customers value for every product they purchase from you, then you must pay serious attention to your packaging. There are ways you could package your products to ensure that they are not exposed to what might damage them.
For instance, if you are exporting breakables like glass related products, eggs, etc, then you must take every little detail in the packaging seriously so that you possibly won’t end up exporting damaged commodities.
Please note that the packaging you use for your products is as important as the products itself especially when you know that these products are meant for exportation and are subjected to longer travel periods when you are exporting via the sea (Shipping). Even when you are using Cargo Planes to export your products, it possibly could also get damaged if not properly packaged. Poor and unappealing packaging also, can affect the sales.
1. Make use of package that is healthy and user friendly
Your packaging should be user friendly and must not contain any hazardous chemical. In the business of exporting, you must be careful of the materials used to package your products or else it could be rejected by the government of the country you intend shipping the goods to which would amount to loss of profit and customers.
2. Use packaging that is attractive and catchy
There is no doubt that the choice of packaging for your products contributes to the brand image you are selling to your customers. Packages that are eye catchy and attractive could easily be spotted and picked ahead of same products from other companies. The fact that you are expected to make the packaging of your products attractive does not mean that you should solely use attractive and bright colors. You should combine colors nicely that will be appealing to customers.
3. Ensure the packaging detail is self explanatory
Packaging of products should be designed in such a way that a buyer could easily tell the kind of product that is in it. Graphic artists have a way of communicating a message to people via their designs. It is important that whatever design you chose for the packing of your product, is self explanatory.
4. Instructions and guidelines on the packaging of the products should be legible and easy to understand I
All information on the package of your products should be easily readable. Graphics should contain letters and fonts that can easily be read by all. You must also ensure that you use a minimum of four international messages to pass across very vital information on the package of your products. For instance; if there is an instruction that reads “Highly inflammable” it should also be written in other languages e.g. French, Chinese, Spanish and German Language et al.
5. Use Water – Proof Materials
To prevent any unwanted condition from damaging your products, you must include water – proof materials e.g. nylon to either wrap the products inside the package or to seal the entire package with it, as products meant for exportation are subjected to all sorts of conditions; including mist, dews and waters. With water proof packaging, you can be sure that when your products are exposed to water it wouldn’t get damaged.
6. Include material such as foam in the packaging to secure your goods
For example, electronic cartons are packed with some foam like materials placed inside it. This is to absorb all the shocks your products might likely be subjected to en route its destination. So you must be sure to include such materials when packaging your products meant for exports especially when they are breakables or fragile products.
7. Add wrappers that can prevent scratches
Wrapping papers are used in wrapping products so as to prevent scratches that might occur in transit. You just have to pay attention to every detail with regard to the packaging of your products, if you want it to your consumers to receive the products they ordered in good condition. For example; if you are exporting products made from bronze or ceramic materials, you are expected to use paper or other friendly materials to wrap each unit of the products so that they do not rub off on each other and produce scratches on your goods.
Conclusion
The above highlighted factors are important when packaging your products for export. Note that products exported via ship stay a longer period on transit which is why you must choose durable packaging and containers for your products. Good luck in your export business.
Items meant for exports are handled by different people that may likely not know the details of what you are exporting and as such may handle it roughly. If you want to give your customers value for every product they purchase from you, then you must pay serious attention to your packaging. There are ways you could package your products to ensure that they are not exposed to what might damage them.
For instance, if you are exporting breakables like glass related products, eggs, etc, then you must take every little detail in the packaging seriously so that you possibly won’t end up exporting damaged commodities.
Please note that the packaging you use for your products is as important as the products itself especially when you know that these products are meant for exportation and are subjected to longer travel periods when you are exporting via the sea (Shipping). Even when you are using Cargo Planes to export your products, it possibly could also get damaged if not properly packaged. Poor and unappealing packaging also, can affect the sales.
1. Make use of package that is healthy and user friendly
Your packaging should be user friendly and must not contain any hazardous chemical. In the business of exporting, you must be careful of the materials used to package your products or else it could be rejected by the government of the country you intend shipping the goods to which would amount to loss of profit and customers.
2. Use packaging that is attractive and catchy
There is no doubt that the choice of packaging for your products contributes to the brand image you are selling to your customers. Packages that are eye catchy and attractive could easily be spotted and picked ahead of same products from other companies. The fact that you are expected to make the packaging of your products attractive does not mean that you should solely use attractive and bright colors. You should combine colors nicely that will be appealing to customers.
3. Ensure the packaging detail is self explanatory
Packaging of products should be designed in such a way that a buyer could easily tell the kind of product that is in it. Graphic artists have a way of communicating a message to people via their designs. It is important that whatever design you chose for the packing of your product, is self explanatory.
4. Instructions and guidelines on the packaging of the products should be legible and easy to understand I
All information on the package of your products should be easily readable. Graphics should contain letters and fonts that can easily be read by all. You must also ensure that you use a minimum of four international messages to pass across very vital information on the package of your products. For instance; if there is an instruction that reads “Highly inflammable” it should also be written in other languages e.g. French, Chinese, Spanish and German Language et al.
5. Use Water – Proof Materials
To prevent any unwanted condition from damaging your products, you must include water – proof materials e.g. nylon to either wrap the products inside the package or to seal the entire package with it, as products meant for exportation are subjected to all sorts of conditions; including mist, dews and waters. With water proof packaging, you can be sure that when your products are exposed to water it wouldn’t get damaged.
6. Include material such as foam in the packaging to secure your goods
For example, electronic cartons are packed with some foam like materials placed inside it. This is to absorb all the shocks your products might likely be subjected to en route its destination. So you must be sure to include such materials when packaging your products meant for exports especially when they are breakables or fragile products.
7. Add wrappers that can prevent scratches
Wrapping papers are used in wrapping products so as to prevent scratches that might occur in transit. You just have to pay attention to every detail with regard to the packaging of your products, if you want it to your consumers to receive the products they ordered in good condition. For example; if you are exporting products made from bronze or ceramic materials, you are expected to use paper or other friendly materials to wrap each unit of the products so that they do not rub off on each other and produce scratches on your goods.
Conclusion
The above highlighted factors are important when packaging your products for export. Note that products exported via ship stay a longer period on transit which is why you must choose durable packaging and containers for your products. Good luck in your export business.
