Post by Trade facilitator on Feb 5, 2019 9:35:14 GMT 1
Widely cultivated around the world, Aloe Vera plant has over 450 species. It is generally grown as an ornamental plant and medicinal plant. The leaves of these plants provide gels and saps that are used in cosmetic, food and health products. The largest market for aloe gels and saps is the cosmetics industry.
Cultivated Aloe Vera plants are in high demand in Europe and America. The market is lucrative because of the plants valuable properties.
Consumer products that have aloe vera are ointments, creams, skin lotions and cosmetic products. The short green plant has thick fleshy prickly leaves and serrated leaf margin. Aloe Vera remains popular and highly sort-after. It is found in many commodities, alternative medicine and dietary supplements.
The ingredient is generally the extracted sap of the plant. Dietary supplements are usually laxatives while traditionalists use it in a variety of mixtures.
Global market for Aloe Vera
International demand for aloe vera continues to grow across different market segments. The consumption of aloes in Europe is driven by an increased awareness among consumers about the importance of a healthy lifestyle derived from using the product. Aloe species are not grown commercially in Europe, therefore, the region relies on imports for its aloe supplies. The demand for aloes keeps growing, particularly in Europe.
Hence, venturing into exporting business of this product would certainly bring profit for entrepreneurs. The market for this aloe is dominated by large players. If you want to enter this market, you will need to have a supply chain which offers access to sufficient raw material from sustainable wild collection.
Western Europe is the largest market for Aloe Vera and is expected to remain so in coming years. The largest market in Europe is Germany, accounting for 3100 tonnes and growing at around 7% in 2017.
Major export destinations include china, Australia, United States, Italy and France. Aloe consumption benefits strongly from growth in the food supplement market. In some markets, such as Italy, aloes-based products make up the largest share of the botanical supplement market.
An increasing number of European consumers know about the health supporting benefits of aloes even outside West-European markets.
Products of Aloe Vera
Commodities that have aloe vera are shampoos, sunscreen, incense and moisturizers. More products include soaps, shaving creams, makeup, and tissues.
