Post by Trade facilitator on Oct 29, 2018 8:37:50 GMT 1
The market for beautiful and comfortable footwears is constantly developing and as standards of living continue to improve throughout the globe, foreign companies have more buying power than ever before.
One important thing on penetrating this market, is to find buyers whose needs match your capacities and products.
This means that if you want to do the business successfully, you have to be alert to very current trends.
And by developing good quality product, or sourcing a good existing model, you can create a unique and exclusive product that will keep attracting demand and enjoy market protection.
The specific functionalities, qualities, style and techniques for making the footwear may be your key selling points. There are various locally made classy and beautiful footwears made in Nigeria from high quality materials.
Such that are trendy and well demanded both in the local and international markets.
An example of our locally made beautiful footwear is the trending Ankara made footwear.
You find it everywhere, and because of the uniqueness of the product, it is well demanded in foreign countries especially as a result of the increasing global awareness of the African culture.
This is a great business opportunity.
On the other hand, the Internet offers good opportunities for advertising and promoting products.
These days, E-commerce and social media are really shaking up the market
Apart from shopping online, consumers also use the Internet and social media to follow trends and develop their own styles and preferences.
European consumers increasingly buy their footwear online. Technology is progressing in several areas.
Export presents one of the best opportunities for industrial companies to grow and it serves as source of income for individuals involved in the business. Generally, it grows the nation's economy and as well provide job opportunities.
Aside the value in shoe export, sometimes local footwear is also sold to tourists.
The USA is an interesting market for footwear exporters. Although, the United States is the largest importer of shoes globally. Other European countries, such as Germany, France, Spain or Italy also offer exciting opportunities if you are willing to explore. Italy is famous for innovation. Working with Italian customers is a good way to access new techniques and trends.
Countries with high imports of footwears such as Germany, are easy to access, as there are a lot of buyers there looking for suppliers.
Compliance
When exporting shoes to other countries, we need to abide by the general tariff regulations for smooth and successful delivery of goods and to maintain continued patronage.
Labelling
All footwear must be fitted with labels offering detailed information on the main materials used for the main parts of the shoe.
Packaging
Products exported to other nations are subject to packaging requirements. The packaging should be neat, classy and innovative. There are many innovative packaging concepts on the footwear market.
If you play your cards well in the business, you can get your footwear products on the international market like top brands such as Nike and Adidas who have carved a niche for themselves in the footwear industry.
