Post by Trade facilitator on Sept 21, 2014 9:04:14 GMT 1
Whether you’re planning to go to your first trade show soon or you’re a trade show pro – check some detailed tips below on how to take advantage of these events to help your business prosper!
1. Make connections with other vendors: Networking at a trade show is no big secret.
Essentially, that’s the whole point of trade shows! But be sure to not only get the attention from prospective companies you’d like to see your products represented by, but also that of other vendors. It’s important to make connections with like-minded small businesses, and yes, even your competitors. Many vendors are happy to tip others off about interesting events, great contacts, or must-see websites to check out — and it’s always beneficial to see how other businesses work and to take a peek at their products in person. You might even be inspired to collaborate in some way or join forces together!
2. Join social events before and/or after the trade show:
Being present at the big trade show is, of course, crucial. But sometimes you can make stronger and more natural connections with others in a more intimate setting. (Mix and mingle parties, lunch or dinner dates, or networking events/conferences.) People tend to open up more when there’s food and drinks involved and when a more carefree vibe has settled in.
3. Be sure you and anyone helping you knows your collection:
Nothing is worse than asking questions at a booth and having someone who can’t talk about their own line! One thing I’ve learned here at exportfromnigeria is that buyers tend to stray away from unorganized or flighty vendors, no matter how great the product is. Know the product name, pricing, materials, and any other important information that someone might ask you right on the spot. If you have any friends or family helping you at your booth, prep them with information about your designs and provide them a cheat sheet if you can. Even if the potential merchant knows that the person helping you isn’t the direct designer, they are still a reflection of your business.
1. Make connections with other vendors: Networking at a trade show is no big secret.
Essentially, that’s the whole point of trade shows! But be sure to not only get the attention from prospective companies you’d like to see your products represented by, but also that of other vendors. It’s important to make connections with like-minded small businesses, and yes, even your competitors. Many vendors are happy to tip others off about interesting events, great contacts, or must-see websites to check out — and it’s always beneficial to see how other businesses work and to take a peek at their products in person. You might even be inspired to collaborate in some way or join forces together!
2. Join social events before and/or after the trade show:
Being present at the big trade show is, of course, crucial. But sometimes you can make stronger and more natural connections with others in a more intimate setting. (Mix and mingle parties, lunch or dinner dates, or networking events/conferences.) People tend to open up more when there’s food and drinks involved and when a more carefree vibe has settled in.
3. Be sure you and anyone helping you knows your collection:
Nothing is worse than asking questions at a booth and having someone who can’t talk about their own line! One thing I’ve learned here at exportfromnigeria is that buyers tend to stray away from unorganized or flighty vendors, no matter how great the product is. Know the product name, pricing, materials, and any other important information that someone might ask you right on the spot. If you have any friends or family helping you at your booth, prep them with information about your designs and provide them a cheat sheet if you can. Even if the potential merchant knows that the person helping you isn’t the direct designer, they are still a reflection of your business.
