Post by Trade facilitator on Sept 5, 2017 8:45:08 GMT 1
IT is a basic fact that social media has changed traditional marketing forms and strategies. From service marketing to export, even food sales, social media can now be called ‘a 24-hour news cycle’ with the ability and convenience of having conversations with the consumer.
Today, I want to give out a few tips on how to build your new business’ prominence with social media in order to increase profit and customers. This will help you to understand the role of social media in how your customers respond to your product or services whilst understanding what end receivers of export goods, services and other businesses concern like and dislike and best way of communicating with your current and prospective clients.
I always say with social media, planning is cardinal to success. If you expect a good return on investments, you have to make planning and strategy priorities. This is the case with social media. You need to firstly understand how to use the top social media sites, determine which meets your desired objectives while your customers must be put into consideration. You need to know what’s trending in a particular business set-up as this will help you understand competition better and also be able to interact with people.
FOOD AND BEVERAGE PRODUCT LAUNCH
Once you have created a profile and have started following a few people, especially ones that have somewhat big following and maybe in your industry as well, start relationships with them and others by communicating interactively via the network. Progressively, begin to use best practices to develop your own good following. In this process, you’ll want to be sure to have a phone enabled with social media apps, allowing you to tweet on the go, posting photos to your Twitter stream and to your website if you have one. It is good to also link your Facebook page to your Twitter handle to be sure there is a few lines captured for your Twitter followers to want to check out.
If you are in this industry, (import and export) or food business a commodity demo (a product tasting) has to be one of your marketing and product launch strategy. This will help support your brand for the retail locations that will stock or carry your product. Because Twitter is spontaneous, it is a great demo by your brand. Your retailers will be glad you pulled the crowd and also leverage on the advantages of a product demo, one of which is to boost your sales in that location, maybe with an extension; cementing the bond between you and your retailer.
Increase sales at a commodity demo with Twitter
There are quite a number of social media tactics that food entrepreneurs can implement during a new product launch to get their product on to the consumer’s plate faster.
•Prior to your commodity demo, identify the most influential Twitter users in the area. There are several apps that allow you to do this, such as Clout and Twellowhood and even Twitter Search. Decide what best hash tag search or searches people are using.
•Pinpoint your demo location’s most enthusiastic Twitter fans and follow them, building a relationship so they will be increasingly cognizant of your brand and your upcoming activity
•Activate following and interaction with Twitter your brand’s targeted customers. Search for runners if you have a particular commodity you are marketing for exportation.
•A month prior to any product demonstrations from your brand, begin talking about your upcoming demo.
•Get interactive with questions about your product for your followers and customers. Allow them to share their honest responses; it will be useful for your growth.
•Share stimulating teasers of your demo activity, intended to awaken inquisitiveness. For example, “What can you export conveniently (listing a few other exportable items in your demo.)
•Photos speak volume. Take photos and video of fans at your event, and post to your Twitter stream and you website too. Seek permission where necessary.
Honestly, you will need an assistant when doing a location-based Twitter activity because product demos by the brand, which entails displaying some commodities demo, interacting with your clients, photographing, tweeting and posting will require more than your two hands and one head.
Be mindful that no matter what you do during your demo, the objective is to interact with your customers by sharing brand related information to attract new clients, increase sales and deepen your brand-customer relationships.
Today, I want to give out a few tips on how to build your new business’ prominence with social media in order to increase profit and customers. This will help you to understand the role of social media in how your customers respond to your product or services whilst understanding what end receivers of export goods, services and other businesses concern like and dislike and best way of communicating with your current and prospective clients.
I always say with social media, planning is cardinal to success. If you expect a good return on investments, you have to make planning and strategy priorities. This is the case with social media. You need to firstly understand how to use the top social media sites, determine which meets your desired objectives while your customers must be put into consideration. You need to know what’s trending in a particular business set-up as this will help you understand competition better and also be able to interact with people.
FOOD AND BEVERAGE PRODUCT LAUNCH
Once you have created a profile and have started following a few people, especially ones that have somewhat big following and maybe in your industry as well, start relationships with them and others by communicating interactively via the network. Progressively, begin to use best practices to develop your own good following. In this process, you’ll want to be sure to have a phone enabled with social media apps, allowing you to tweet on the go, posting photos to your Twitter stream and to your website if you have one. It is good to also link your Facebook page to your Twitter handle to be sure there is a few lines captured for your Twitter followers to want to check out.
If you are in this industry, (import and export) or food business a commodity demo (a product tasting) has to be one of your marketing and product launch strategy. This will help support your brand for the retail locations that will stock or carry your product. Because Twitter is spontaneous, it is a great demo by your brand. Your retailers will be glad you pulled the crowd and also leverage on the advantages of a product demo, one of which is to boost your sales in that location, maybe with an extension; cementing the bond between you and your retailer.
Increase sales at a commodity demo with Twitter
There are quite a number of social media tactics that food entrepreneurs can implement during a new product launch to get their product on to the consumer’s plate faster.
•Prior to your commodity demo, identify the most influential Twitter users in the area. There are several apps that allow you to do this, such as Clout and Twellowhood and even Twitter Search. Decide what best hash tag search or searches people are using.
•Pinpoint your demo location’s most enthusiastic Twitter fans and follow them, building a relationship so they will be increasingly cognizant of your brand and your upcoming activity
•Activate following and interaction with Twitter your brand’s targeted customers. Search for runners if you have a particular commodity you are marketing for exportation.
•A month prior to any product demonstrations from your brand, begin talking about your upcoming demo.
•Get interactive with questions about your product for your followers and customers. Allow them to share their honest responses; it will be useful for your growth.
•Share stimulating teasers of your demo activity, intended to awaken inquisitiveness. For example, “What can you export conveniently (listing a few other exportable items in your demo.)
•Photos speak volume. Take photos and video of fans at your event, and post to your Twitter stream and you website too. Seek permission where necessary.
Honestly, you will need an assistant when doing a location-based Twitter activity because product demos by the brand, which entails displaying some commodities demo, interacting with your clients, photographing, tweeting and posting will require more than your two hands and one head.
Be mindful that no matter what you do during your demo, the objective is to interact with your customers by sharing brand related information to attract new clients, increase sales and deepen your brand-customer relationships.
