NON OIL EXPORT WORKSHOP PARTICIPANTS` COMMENTS - 3 VIDEO CLIPS
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Post by Trade facilitator on Jan 22, 2017 9:21:23 GMT 1
No doubt, times are hard in Nigeria, and the challenge of steering the country back on track has been a lot tougher than some expected. The forex crisis has so far defied solutions and manufacturers are lamenting its negative impact on their businesses.
Now in the midst of all these, there is a growing call for Nigerian consumers to patronize made-in-Nigeria commodities as against foreign products, as a way of cooling the pressure on the foreign currency (especially the dollar). Some brand experts have stressed that the nagging dollar crisis offers an opportunity for Nigerians brands to easily warm their ways into the hearts of Nigerian consumers in this time of crisis.
But beyond the razzmatazz of patronizing the so called Made-in Nigeria commodities, there is the more compelling issue of quality control and most importantly branding. Those issues were at the heart of a recent report by the Nigerian Bureau of Statistics which showed that consumer confidence in Made-in-Nigeria brand was very low. One of the key reasons for the apathy by consumer towards Made-in-Nigeria commodities is poor quality.
However, it is not enough to produce quality products, because quality alone does not guarantee success. Brand experts have said that if the Nigerian agricultural commodities and other non-oil goods are exposed to international markets, with adequate marketing communication efforts,they will equally succeed, become strong and competitive. If you are doing something and the quality is good but nobody knows about the product, you cannot succeed in it.In the face of the current crisis, willing Nigerian once again have the opportunity to take the bold step forward and engage consumers worldwide through effective local brand strategies and expose their brands to international market to be able to desire major edge in their market segment and engender customer loyalty. Instead of just doing the business for survival alone, they should adopt stronger branding strategies that can give them a better share of the market and also have a resounding voice in their segments.
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NON OIL EXPORT WORKSHOP PARTICIPANTS` COMMENTS - 3 VIDEO CLIPS
vipco
New Member
Posts: 1 
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Post by vipco on Jan 23, 2017 15:21:41 GMT 1
No doubt, times are hard in Nigeria, and the challenge of steering the country back on track has been a lot tougher than some expected. The forex crisis has so far defied solutions and manufacturers are lamenting its negative impact on their businesses.
Now in the midst of all these, there is a growing call for Nigerian consumers to patronize made-in-Nigeria commodities as against foreign products, as a way of cooling the pressure on the foreign currency (especially the dollar). Some brand experts have stressed that the nagging dollar crisis offers an opportunity for Nigerians brands to easily warm their ways into the hearts of Nigerian consumers in this time of crisis.
But beyond the razzmatazz of patronizing the so called Made-in Nigeria commodities, there is the more compelling issue of quality control and most importantly branding. Those issues were at the heart of a recent report by the Nigerian Bureau of Statistics which showed that consumer confidence in Made-in-Nigeria brand was very low. One of the key reasons for the apathy by consumer towards Made-in-Nigeria commodities is poor quality.
However, it is not enough to produce quality products, because quality alone does not guarantee success. Brand experts have said that if the Nigerian agricultural commodities and other non-oil goods are exposed to international markets, with adequate marketing communication efforts,they will equally succeed, become strong and competitive. If you are doing something and the quality is good but nobody knows about the product, you cannot succeed in it.In the face of the current crisis, willing Nigerian once again have the opportunity to take the bold step forward and engage consumers worldwide through effective local brand strategies and expose their brands to international market to be able to desire major edge in their market segment and engender customer loyalty. Instead of just doing the business for survival alone, they should adopt stronger branding strategies that can give them a better share of the market and also have a resounding voice in their segments.
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