Post by Ismail AbdulAzeez on Jun 12, 2019 16:50:56 GMT 1
Soursop is the fruit of Annona muricata, a broadleaf, flowering, evergreen tree.
With aroma similar to pineapple, the flavour of the fruit has been described as a combination of strawberries and apple, and sour citrus flavor, contrasting with an underlying creamy texture like that of coconut or banana.
Soursop is widely promoted as an
alternative cancer treatment.
Soursop has started gaining a good reputation in the international market.
Soursop is abundantly cultivated in Nigeria.
Health Benefits of Soursop
Because of its medicinal properties against cancer, it has a great chance of positioning itself as a "superfruit".
The phytonutrients in soursop (in addition to other power nutrients) make this fruit irresistible. It is known to help treat a range of ailments – which is what we will look at right now.
Soursop fits the increasing interest in healthy and exotic fruit, which has resulted in growing demand for the product.
Promising Market for Soursop
Large importing and consuming markets such as the Netherlands, Germany, France and the UK offer opportunities for exporters of soursop from developing countries.
As a supplier, you have to be aware that developing new markets in Europe for soursop will take considerable investments in time and money, although, with good profits in return.
Although, the industry is now experiencing a growing consumption
of soursop, since exotic fruits, in general, are getting more popular.
Consumers are also becoming more health conscious and this attitude is
encouraged by the massive awareness of the massive benefits derived from exotic fruits.
Sourcing for Export Market and Buyers
As an exporter from a developing country, you can either focus on importing wholesalers that
are looking to complement their soursop supplies or find specialised traders selling the product.
Online marketing of your products, and creating more awareness of the benefits of your product is key in sourcing for buyers. Establishing contacts with acquaintances or getting referrals from them, and visiting or even participating in trade fairs is highly recommended as one of the most efficient methods of testing market receptivity, obtaining market information and finding prospective business partners.
Product Requirements for Export
Collaboration with buyers or importers is highly recommended as regards the requirements as they differ from region to region. Find out what the best option is for your product. You should discuss
the options with your buyers.
Soursop is well available, so starting the export business is not capital intensive. You can begin to do the business of exporting soursop with capital ranging between N250,000 - N300,000, depending on your capacity.